Investor Briefing · Series A Open

Africa's Next Premium Wellness + Creative Company.

Series A open. $1-3M raise. 3-year path to scale. Built on premium positioning, multi-vertical moat, and African excellence.

Year 2 Revenue
KSh 102M
Year 3 Revenue
KSh 231.6M
Year 5 Valuation
$100-250M
R&M DAMANFIT

DAMANFIT — a Rhythm & Motion Limited company.

The Pitch

Three Reasons to Build With Us

01

Premium Positioning

International standards, African soul. We compete with NYC, London, Dubai at 30-40% below international rate — defensible premium tier in a fragmented market.

02

Multi-Vertical Moat

Three divisions — wellness, creative, impact — share infrastructure, brand, and audience. Each standalone, together compounding. Hard to replicate.

03

African Excellence

World-class African wellness + creative talent, but few brands bridge the ecosystems with international standards. We are that bridge.

The 3-Year Plan

Foundation → Establishment → Scale

Year 1

Foundation

Build the Foundation

KSh 26.4M
Revenue Target
  • App V1 launch
  • 5+ flagship clients
  • Pre-seed closed ($250-500K)
  • Team of 6
Year 2

Establishment

Audience + Content

KSh 102M
Revenue Target
  • 60+ active clients
  • First corporate wellness contract
  • DamanMziki debut single
  • Series A close ($1-3M)
Year 3

Scale

Conversion + Retention

KSh 231.6M
Revenue Target
  • 120+ active clients
  • 4-5 markets
  • 8-10 studio releases
  • Series B close ($3-11M)

The Market

A $50B+ Opportunity in 5 Years

African wellness + creative are converging. Premium positioning at the intersection is unclaimed.

TAM · Total
$50B+
African wellness + creative market by 2030
SAM · Serviceable
$500M
Premium East African segment
SOM · Obtainable
$25M
Nairobi + 3 regional markets by Year 3

The Team

Two Founders. Complementary Skills.

DM

Daniel Maina

Founding Father & Chief Visionary

29, Kenyan Exercise Physiologist. 7 years building DAMANFIT. 1,000+ transformations. Built premium coaching brand from scratch. Coach Daman — the wellness architect.

JK

James King'ori

Co-Founder & Creative Director

15+ years in creative direction, music, and brand storytelling. Jimbo — the creative compass. Built the brand identity, the sonic language, and the visual world.

The Ask

$1-3M

Series A · Open · Closing Q3 2027

60%
Team
Hire 8-12 across wellness, brand, ops, studio. Year 1-2 scaling.
25%
Studios
R&M Studios buildout. Production equipment, partnerships, EP launch.
15%
Marketing
Brand campaigns, content engine, PR, investor relations.

Contact: investors@rhythmandmotion.co.ke

Book a 30-Minute Investor Call

Series A diligence open. Materials, data room, and founder access available post-NDA.

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